Strategy engineering begins by separating observable changes into established trends and continuing uncertainties. Trends are grouped into higher level "drivers of change," which are highly specific to your industry and firm. Strategy engineering helps your company identify new competitive space in your firm's value chain. New product and market opportunities appear.

To identify potential opportunities, Strategy engineering superimposes the trends on your current value chain and product/market combinations. The resulting collision shows the disruptions and distortions that are likely to occur - and the likely opportunities. As you link these clusters of opportunities to capabilities and assets, possible strategies begin to emerge.